Xiaomi SU7 Deliveries Top 100,000 Units in Record Time

From Smartphones to 100,000 Cars

Xiaomi Corporation announced that cumulative deliveries of its SU7 electric sedan have surpassed 100,000 units, reaching the milestone in under seven months since the car's March 2025 launch. The pace makes the SU7 the fastest-ramping vehicle from any Chinese EV newcomer, according to data from the China Passenger Car Association.

Xiaomi founder and CEO Lei Jun shared the achievement on Weibo, thanking early adopters and noting that the SU7's November delivery figure of 20,349 units was a new monthly record. The company operates a single factory in Beijing with an annual capacity of 150,000 vehicles.

Why the SU7 Is Selling

The SU7 starts at 215,900 yuan ($29,700) for the base model with a 73.6 kWh CATL LFP battery and a range of 700 kilometers on the Chinese CLTC cycle. The SU7 Pro adds an 800V architecture and faster charging, while the SU7 Max tops out at 265,900 yuan with dual motors producing 673 horsepower.

The car's software integration with Xiaomi's ecosystem — including native support for Xiaomi smart home devices, HyperOS connectivity, and seamless smartphone mirroring — has been cited by buyers as a key differentiator. In customer surveys conducted by consulting firm JD Power, the SU7 scored highest among new EV brands for in-car technology experience.

Expanding Capacity

Xiaomi is building a second factory in Beijing's Yizhuang district, scheduled to begin production in mid-2026. The new facility will have a capacity of 150,000 units annually, bringing total capacity to 300,000. Lei Jun has said the company aims to deliver 300,000 vehicles in 2026.

A second model, widely expected to be an SUV codenamed MX11, has been spotted in road testing. Industry sources say it will be priced between 250,000 and 350,000 yuan and is expected to launch in late 2026.

Competition and Challenges

The SU7 competes directly with the Tesla Model 3, BYD Han, and NIO ET5. While initial sales momentum has been strong, analysts caution that maintaining growth will require Xiaomi to expand its sales and service network beyond the current 120 delivery centers, most of which are in tier-one and tier-two cities.

Yale Zhang, managing director of Shanghai-based Automotive Foresight, said Xiaomi "has proven it can build and sell cars. The next test is whether it can build a sustainable automotive business with margins that justify the investment."